hi there, i’m val
your partner in design based in seoul
senior ux/ui designer creating user‑centred solutions for the world’s leading businesses. 7 years of experience across more than 10 projects designing for complex platforms in b2b, e‑commerce, and life sciences. user advocate, people person, busy bee, and design mentor.
Elevating E‑Commerce Experience
I was part of the design team supporting the e-commerce platform of a global education company that develops and delivers innovative learning tools for a diverse audience. This company not only produces textbooks but also engineers digital products, assessments, and personalised learning environments.
challenges
Polish the existing product experience and expand it to new locations.
Address negative feedback and the rising number of customer support calls concerning ordering and account management.
Maintain consistency across different products and locations while adhering to new brand guidelines.
Design for three resolutions: desktop, tablet, and mobile.
results
Received two client recognitions for extraordinary contribution and commitment.
Reduced friction in the purchase flow by enhancing the navigation approach and checkout experience.
Worked on various tasks, including redesigning navigation, creating new templates for the Hybris experience, and implementing new features like real‑time stock status display.
Successfully rolled out the experience to two major new locations.
Upgraded the visual style to reflect the new brand vision.
Contributed to cross-product processes by documenting common design patterns and sharing ideas.
Designing for Operational Excellence
I led the design effort for an ecosystem of operational applications supporting the full lifecycle of activities for one of the largest pharmaceutical companies. This ecosystem included seven interconnected applications focused on production, supply chain, and quality monitoring.
challenges
Ensuring a consistent user experience across different applications without a common design library.
Supporting seven parallel development streams, each with unique requirements and priorities.
Designing with third-party libraries such as AG Grid, Highcharts, and Bootstrap to balance feasibility and design quality.
results
Earned three client recognitions for extraordinary contributions and effective solutions in business operations.
Facilitated 10+ client workshops to understand user needs and refine product requirements.
Initiated and led the creation of a common components library, streamlining design consistency across applications.
Developed fluency in AG Grid, Highcharts, and Bootstrap, allowing me to propose feasible and scalable design solutions.
Balancing B2B & B2C
I was part of the design team supporting the e-commerce platform of a global multi-level marketing company specialising in healthcare and beauty products.
challenges
Balancing between an easy-to-use e-commerce website for everyday customers and a robust B2B tool for business distributors.
Ensuring a consistent user experience across 15+ European markets.
Design for three resolutions: desktop, tablet, and mobile.
Supporting three parallel development streams.
Transitioning from Sketch to Figma without interrupting project momentum.
