about

your partner in design based in seoul

senior ux/ui designer creating user‑centred solutions for the world’s leading businesses. 7 years of experience across more than 10 projects designing for complex platforms in b2b, e‑commerce, and life sciences. user advocate, people person, busy bee, and design mentor.

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Values

Empathetic

I prioritise user needs, behaviours, and goals in every design decision and help stakeholders build empathy with their users through active engagement.

Transparent

I communicate openly, proactively, and collaboratively to foster alignment across teams and achieve shared goals.

Diligent

I strive for excellence by crafting visually appealing, functional, usable, and accessible solutions.

But don't take my word for it…

Working with Valentina is a delight, there is nothing impossible, and users come first. Valentina has demonstrated to be a master in the field, capable of tackling any range of challenges, from tedious, simple ones to complex ones, with ease and a positive attitude throughout! Valentina communicates well and openly and challenges ideas and decisions freely, always with the aim to ensure that relevant value is being generated for the users.
Valentina is capable of articulating decisions and presenting designs, concepts and ideas fluently, which is something that is really appreciated in a globally distributed team working on an enterprise solution in a complex area. From the product team, I have heard nothing but praise for Valentina, and I echo the same sentiment! Keep up the great work!
UX Lead, Assoc. Director
Valentina was the best team member we had working on UI/UX. She could often take complex requirements and simplify the interfaces for users. She is good at listening to the need and iterating on feedback quickly with little guidance.
Director of Global Digital Marketing
It is a pleasure working with Val. She is hard working and takes the extra initiative to get work completed on task and on time.
Lead Visual Designer, FE & UX Manager
Valentina is an excellent team member who is a pleasure to work alongside. Valentina has been key in driving the UX of the product. Her designs are extremely intuitive for team members to understand. They are additionally highly engaging for our customer base.
Valentina is a highly proactive and engaged member of the team who is always willing to speak up and contribute. This is highly appreciated, and she adds significantly to a 'healthy' team culture. She embodies the spirit of collaboration and team, in my view and pushes colleagues in a positive way for overall product success.
Valentina frequently presents UX design feature concepts, visions, etc., both internally and to wider stakeholder audiences, often comprising senior management. She is a clear, succinct and concise communicator, ensuring the audience can easily follow the presentation and get the key takeaways.
Delivery Manager, Engineering Director
Absolutely, yes. I would definitely work with Valentina again in the future. She knows about the project, client, and processes very well. She also has a clear vision of the products and great ideas on how to improve current processes, which have been extremely helpful to me. For example, during our Design Operations discussion, she shared a lot of valuable points that we need to improve on, which was a great start for our design team in that area. Continue supporting the design system and design clear flows as you do right now!
Lead Designer, EPAM
Valentina is a great UX designer who can face tasks that are not trivial at all. At my current project on which I had a pleasure to work with her, she investigated many major features that are very complicated to visualize in a friendly way to the User and provided awesome visual solutions.
Valentina is extremely focused, she keeps everything on track and no detail can get away from her :) She can always prove her point of view and explain why this or that visual was presented as a solution. I wish her further growth and more tricky features to come.
Business Analyst, EPAM
It is a pleasure to work with Valentina on the project. Being the only UX specialist in the team, Valentina successfully solves the challenging tasks of designing the system's usability. Attention to detail, detailed documentation, and flexibility in prototyping the requested functions form a solid foundation for the successful development and further delivery of the system.
I would also like to mention communication skills, which help Valentina to explain designed UI prototypes both to customers and to the developers, ensuring the software engineers will deliver valuable products. I'm sure Valentina has a great future as a UX specialist.
Chief Business Analyst, EPAM
I’m the product owner for Assessments and Educator storefronts and have worked with a wide range of UX professional over the years. Valentina is the lead UX’er on the Assessments storefront and it has always been a pleasure to work with her.
Valentina is extremely talented with skills that reach beyond just design or UX as she's always looking for ways to push the boundaries of how we can make our product better. Valentina’s attention to detail and general UI/UX creativity has made a huge impact on our storefront that has seen reduced friction in customer ordering behaviour and improved conversions.
Valentina has a natural gift for design, user experience and client workflows. She is also an excellent team player, quickly shifting focus from one team to another as they all clamour for her assistance. We are absolutely lucky to have such a smart and talented UX professional on our team.
Product Owner, Director
I had the pleasure of working closely with Valentina during her time as part of the [Client] Design team, where she consistently demonstrated exceptional skills as a UX/UI designer. Valentina’s creativity, attention to detail, and user-centric approach were evident in every project she undertook.
Valentina played a pivotal role in various initiatives. Her ability to translate complex requirements into intuitive and visually appealing designs significantly enhanced the product user experience. She constantly showcased her expertise and dedication to delivering high-quality work.
One of Valentina’s standout qualities is her collaborative spirit. She seamlessly integrated with the team, always willing to share her knowledge and support her colleagues. Her proactive approach and excellent communication skills made her a joy to work with.
I highly recommend Valentina Lebedeva for any UX/UI design role. Her talent, professionalism, and passion for design make her an asset to any team.
UX Lead, Assoc. Director

Working with Valentina is a delight, there is nothing impossible, and users come first. Valentina has demonstrated to be a master in the field, capable of tackling any range of challenges, from tedious, simple ones to complex ones, with ease and a positive attitude throughout! Valentina communicates well and openly and challenges ideas and decisions freely, always with the aim to ensure that relevant value is being generated for the users.
Valentina is capable of articulating decisions and presenting designs, concepts and ideas fluently, which is something that is really appreciated in a globally distributed team working on an enterprise solution in a complex area. From the product team, I have heard nothing but praise for Valentina, and I echo the same sentiment! Keep up the great work!
UX Lead, Assoc. Director
Valentina was the best team member we had working on UI/UX. She could often take complex requirements and simplify the interfaces for users. She is good at listening to the need and iterating on feedback quickly with little guidance.
Director of Global Digital Marketing
It is a pleasure working with Val. She is hard working and takes the extra initiative to get work completed on task and on time.
Lead Visual Designer, FE & UX Manager
Valentina is an excellent team member who is a pleasure to work alongside. Valentina has been key in driving the UX of the product. Her designs are extremely intuitive for team members to understand. They are additionally highly engaging for our customer base.
Valentina is a highly proactive and engaged member of the team who is always willing to speak up and contribute. This is highly appreciated, and she adds significantly to a 'healthy' team culture. She embodies the spirit of collaboration and team, in my view and pushes colleagues in a positive way for overall product success.
Valentina frequently presents UX design feature concepts, visions, etc., both internally and to wider stakeholder audiences, often comprising senior management. She is a clear, succinct and concise communicator, ensuring the audience can easily follow the presentation and get the key takeaways.
Delivery Manager, Engineering Director
Absolutely, yes. I would definitely work with Valentina again in the future. She knows about the project, client, and processes very well. She also has a clear vision of the products and great ideas on how to improve current processes, which have been extremely helpful to me. For example, during our Design Operations discussion, she shared a lot of valuable points that we need to improve on, which was a great start for our design team in that area. Continue supporting the design system and design clear flows as you do right now!
Lead Designer, EPAM
Valentina is a great UX designer who can face tasks that are not trivial at all. At my current project on which I had a pleasure to work with her, she investigated many major features that are very complicated to visualize in a friendly way to the User and provided awesome visual solutions.
Valentina is extremely focused, she keeps everything on track and no detail can get away from her :) She can always prove her point of view and explain why this or that visual was presented as a solution. I wish her further growth and more tricky features to come.
Business Analyst, EPAM
It is a pleasure to work with Valentina on the project. Being the only UX specialist in the team, Valentina successfully solves the challenging tasks of designing the system's usability. Attention to detail, detailed documentation, and flexibility in prototyping the requested functions form a solid foundation for the successful development and further delivery of the system.
I would also like to mention communication skills, which help Valentina to explain designed UI prototypes both to customers and to the developers, ensuring the software engineers will deliver valuable products. I'm sure Valentina has a great future as a UX specialist.
Chief Business Analyst, EPAM
I’m the product owner for Assessments and Educator storefronts and have worked with a wide range of UX professional over the years. Valentina is the lead UX’er on the Assessments storefront and it has always been a pleasure to work with her.
Valentina is extremely talented with skills that reach beyond just design or UX as she's always looking for ways to push the boundaries of how we can make our product better. Valentina’s attention to detail and general UI/UX creativity has made a huge impact on our storefront that has seen reduced friction in customer ordering behaviour and improved conversions.
Valentina has a natural gift for design, user experience and client workflows. She is also an excellent team player, quickly shifting focus from one team to another as they all clamour for her assistance. We are absolutely lucky to have such a smart and talented UX professional on our team.
Product Owner, Director
I had the pleasure of working closely with Valentina during her time as part of the [Client] Design team, where she consistently demonstrated exceptional skills as a UX/UI designer. Valentina’s creativity, attention to detail, and user-centric approach were evident in every project she undertook.
Valentina played a pivotal role in various initiatives. Her ability to translate complex requirements into intuitive and visually appealing designs significantly enhanced the product user experience. She constantly showcased her expertise and dedication to delivering high-quality work.
One of Valentina’s standout qualities is her collaborative spirit. She seamlessly integrated with the team, always willing to share her knowledge and support her colleagues. Her proactive approach and excellent communication skills made her a joy to work with.
I highly recommend Valentina Lebedeva for any UX/UI design role. Her talent, professionalism, and passion for design make her an asset to any team.
UX Lead, Assoc. Director

Working with Valentina is a delight, there is nothing impossible, and users come first. Valentina has demonstrated to be a master in the field, capable of tackling any range of challenges, from tedious, simple ones to complex ones, with ease and a positive attitude throughout! Valentina communicates well and openly and challenges ideas and decisions freely, always with the aim to ensure that relevant value is being generated for the users.
Valentina is capable of articulating decisions and presenting designs, concepts and ideas fluently, which is something that is really appreciated in a globally distributed team working on an enterprise solution in a complex area. From the product team, I have heard nothing but praise for Valentina, and I echo the same sentiment! Keep up the great work!
UX Lead, Assoc. Director
Valentina was the best team member we had working on UI/UX. She could often take complex requirements and simplify the interfaces for users. She is good at listening to the need and iterating on feedback quickly with little guidance.
Director of Global Digital Marketing
It is a pleasure working with Val. She is hard working and takes the extra initiative to get work completed on task and on time.
Lead Visual Designer, FE & UX Manager
Valentina is an excellent team member who is a pleasure to work alongside. Valentina has been key in driving the UX of the product. Her designs are extremely intuitive for team members to understand. They are additionally highly engaging for our customer base.
Valentina is a highly proactive and engaged member of the team who is always willing to speak up and contribute. This is highly appreciated, and she adds significantly to a 'healthy' team culture. She embodies the spirit of collaboration and team, in my view and pushes colleagues in a positive way for overall product success.
Valentina frequently presents UX design feature concepts, visions, etc., both internally and to wider stakeholder audiences, often comprising senior management. She is a clear, succinct and concise communicator, ensuring the audience can easily follow the presentation and get the key takeaways.
Delivery Manager, Engineering Director
Absolutely, yes. I would definitely work with Valentina again in the future. She knows about the project, client, and processes very well. She also has a clear vision of the products and great ideas on how to improve current processes, which have been extremely helpful to me. For example, during our Design Operations discussion, she shared a lot of valuable points that we need to improve on, which was a great start for our design team in that area. Continue supporting the design system and design clear flows as you do right now!
Lead Designer, EPAM
Valentina is a great UX designer who can face tasks that are not trivial at all. At my current project on which I had a pleasure to work with her, she investigated many major features that are very complicated to visualize in a friendly way to the User and provided awesome visual solutions.
Valentina is extremely focused, she keeps everything on track and no detail can get away from her :) She can always prove her point of view and explain why this or that visual was presented as a solution. I wish her further growth and more tricky features to come.
Business Analyst, EPAM
It is a pleasure to work with Valentina on the project. Being the only UX specialist in the team, Valentina successfully solves the challenging tasks of designing the system's usability. Attention to detail, detailed documentation, and flexibility in prototyping the requested functions form a solid foundation for the successful development and further delivery of the system.
I would also like to mention communication skills, which help Valentina to explain designed UI prototypes both to customers and to the developers, ensuring the software engineers will deliver valuable products. I'm sure Valentina has a great future as a UX specialist.
Chief Business Analyst, EPAM
I’m the product owner for Assessments and Educator storefronts and have worked with a wide range of UX professional over the years. Valentina is the lead UX’er on the Assessments storefront and it has always been a pleasure to work with her.
Valentina is extremely talented with skills that reach beyond just design or UX as she's always looking for ways to push the boundaries of how we can make our product better. Valentina’s attention to detail and general UI/UX creativity has made a huge impact on our storefront that has seen reduced friction in customer ordering behaviour and improved conversions.
Valentina has a natural gift for design, user experience and client workflows. She is also an excellent team player, quickly shifting focus from one team to another as they all clamour for her assistance. We are absolutely lucky to have such a smart and talented UX professional on our team.
Product Owner, Director
I had the pleasure of working closely with Valentina during her time as part of the [Client] Design team, where she consistently demonstrated exceptional skills as a UX/UI designer. Valentina’s creativity, attention to detail, and user-centric approach were evident in every project she undertook.
Valentina played a pivotal role in various initiatives. Her ability to translate complex requirements into intuitive and visually appealing designs significantly enhanced the product user experience. She constantly showcased her expertise and dedication to delivering high-quality work.
One of Valentina’s standout qualities is her collaborative spirit. She seamlessly integrated with the team, always willing to share her knowledge and support her colleagues. Her proactive approach and excellent communication skills made her a joy to work with.
I highly recommend Valentina Lebedeva for any UX/UI design role. Her talent, professionalism, and passion for design make her an asset to any team.
UX Lead, Assoc. Director

Services

User-Centred Design

Experience Design

Interface Design

User Flow Creation

Design Systems

Mentoring

Experience

Dec 2017–Sep 2024, 7 years

Senior Designer & Resource Manager

EPAM Systems
S&P500 / 53k employees / 55+ countries

Education

Master's Degree

Infocommunication Technologies

University of Telecommunications
Grade: 4.96 of 5

Certification

Essentials of Business Analysis

Front-End for Designers

Design Workout Composition Workshop

EPAM Resource Management School

Process & Skills

Design Approach

Acting as a bridge between users, business, and engineering by translating business objectives into user-centred design solutions.
Conducting UX audits, evaluating designs, and mapping user journeys to identify pain points and opportunities.
Contributing to the product roadmap by proposing new features or redesigns based on user feedback and analytics.

target audience

business objectives

product roadmap

ux audit

user journey mapping

user feedback

analytics

Research & Discovery

Performing domain research and competitors analysis to identify opportunities, context and constraints.
Planning, facilitating, and moderating user and stakeholder workshops.
Synthesising research findings into actionable insights.

user research

domain research

business analysis

competitors analysis

facilitation & moderation

analysis & synthesis

user stories

jobs to be done

Collaboration & Communication

Integrating into cross-functional teams in Agile and Scrum environments.
Presenting designs and communicating their rationale to build consensus around key decisions.
Participating in sprint planning, backlog refinement and retrospective sessions.

articulation

design presentation

stakeholder management

agile & scrum

business trips

UX Design

Crafting information architectures to structure user experiences.
Building and optimising user flows for seamless navigation.
Designing thoughtful micro-interactions and writing concise UX copy.

information architecture

user flows

interaction design

design patterns

ux writing

data visualisation

Design Delivery

Ideating & iterating on designs based on feedback from stakeholders, engineering, users and usability testing.
Creating high-fidelity wireframes and interactive prototypes.
Preparing comprehensive design documentation and handoff materials.

ideation

prototyping

visual design

responsive design

handoff

jira & confluence

Quality Control

Ensuring compliance with accessibility, technical feasibility, and best practices.
Collaborating with developers, conducting reviews and functional testing to ensure design integrity during implementation.

accessibility

usability testing

design review

html & css

functional testing

Design Ops

Establishing and documenting design processes.
Creating and maintaining design systems, shared components, and reusable patterns.

design systems

design process

design documentation

Ownership & Initiative

Leading the planning, prioritisation, and execution of design initiatives.
Identifying inefficiencies and proposing process improvements.
Continuously learning and sharing knowledge with colleagues and teams.

holistic approach

accountability

time management

empathy

problem solving

design thinking

expectation management

Mentoring & Development

Guiding junior designers through mentorship and coaching.
Creating individual development plans and providing actionable feedback.
Participating in the recruitment process by conducting technical interviews.

mentoring

one-on-one sessions

development plans

providing feedback

technical interview

Get in Touch

projects →

download cv →

kakaotalk

val lebedeva, seoul

Get in Touch

projects →

download cv →

kakaotalk

val lebedeva, seoul

Get in Touch

projects →

download cv →

kakaotalk

val lebedeva, seoul