hi there, i’m val
your partner in design based in seoul
senior ux/ui designer creating user‑centred solutions for the world’s leading businesses. 7 years of experience across more than 10 projects designing for complex platforms in b2b, e‑commerce, and life sciences. user advocate, people person, busy bee, and design mentor.
Elevating E‑Commerce Experience
I was part of the design team supporting the e-commerce platform of a global education company that creates textbooks, digital products, assessments, and personalised learning tools.
challenges
The goal was to refine the existing experience and expand it to new regions while maintaining consistency across products and adhering to new brand guidelines.
results
Earned two client recognitions for outstanding contribution and commitment.
Reduced friction in the purchase flows by improving the navigation & checkout.
Designed new Hybris templates and various features, including real‑time stock status, while upgrading the visual style to the new brand vision.
Successfully rolled out the upgraded experience to two major markets.
Documented common design patterns and shared ideas to support cross-product consistency.
Designing for Operational Excellence
I led the UX/UI design for an ecosystem of seven operational applications supporting production, supply chain, and quality monitoring for one of the largest pharmaceutical companies.
challenges
The goal was to create a consistent, scalable user experience across multiple applications and parallel development streams, each with unique priorities.
results
Earned three client recognitions for outstanding contribution and impact on business operations.
Facilitated 10+ client workshops to understand user needs and refine product requirements.
Initiated and led the creation of a shared components library, driving design consistency across the ecosystem.
Became fluent with AG Grid, Highcharts, and Bootstrap to propose feasible and scalable designs.
Balancing B2B & B2C
I was part of the design team supporting the e-commerce platform of a global multi-level marketing company specialising in healthcare and beauty products.
challenges
The goal was to balance an easy-to-use B2C shopping experience and robust B2B functionality, while maintaining consistency across 15+ markets and supporting three parallel development streams.
results
Delivered a seamless user experience that supported both individual customers and business distributors.
Established design consistency across 15+ European markets, each with unique language and regulatory requirements.
Supported three parallel development streams, ensuring cross-team alignment.
Transitioned from Sketch to Figma, enabling faster collaboration and reducing maintenance overhead.
